Are you thinking of starting your own business or applying entrepreneurial thinking in your current role? This course takes you through the full journey of launching and growing a start-up—from idea generation to business planning, marketing, financing, and operations. You will learn how to evaluate business ideas, design innovative business models, identify your target market, and develop marketing and funding strategies. The course also covers operational planning, team building, and preparing for both growth and failure. Through real case studies of Arab entrepreneurs, you'll gain practical insights and discover key resources to support your entrepreneurial journey.
Unit 1: Services and Customers
Unit 2: The GAP Model
Unit 3: Quality and Satisfaction