Are you an entrepreneur, a leader, or someone passionate about marketing? This course is designed to support individuals with emerging ideas or startups by providing practical marketing knowledge tailored to their needs. Through four focused modules, you will explore essential marketing concepts, learn how to segment and target your audience, understand customer relationship management (CRM), and develop effective digital marketing strategies using social media. With real examples, interactive exercises, and insights from Arab startup founders, the course offers a rich and practical learning experience. Selected participants will also gain access to workshops and mentorship opportunities to further support their journey.
Unit 1: Marketing Science and Startups
Unit 2: Market Segmentation, Targeting, and Product Positioning
Unit 3: Relationship Marketing and Customer Relationship Management (CRM)
Unit 4: Developing a Successful Digital Marketing Strategy through Social Media
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