Training Details

  • Location Amman - Jordan
  • Type Online
  • Duration Available
  • Training Hours 4
  • Trainer Dr. Dana Kakeesh
  • Trainer Bio Dr. Dana Qaqish is an Assistant Professor of Marketing with a PhD from the University of York. She specializes in service, tourism, and digital marketing, and has held leadership roles in academia. Passionate about education and volunteering, she developed this advanced course on Edraak to share her expertise and inspire learners on their journey.
Marketing for Startups

What You’ll Learn

  • Identify key marketing concepts and types.
  • Analyze the marketing mix and S-T-P model.
  • Apply steps to build a digital marketing strategy.
  • Explain the role of CRM in startup management.

 

Description

Are you an entrepreneur, a leader, or someone passionate about marketing? This course is designed to support individuals with emerging ideas or startups by providing practical marketing knowledge tailored to their needs. Through four focused modules, you will explore essential marketing concepts, learn how to segment and target your audience, understand customer relationship management (CRM), and develop effective digital marketing strategies using social media. With real examples, interactive exercises, and insights from Arab startup founders, the course offers a rich and practical learning experience. Selected participants will also gain access to workshops and mentorship opportunities to further support their journey.

 

Outline

Unit 1: Marketing Science and Startups

Unit 2: Market Segmentation, Targeting, and Product Positioning

Unit 3: Relationship Marketing and Customer Relationship Management (CRM)

Unit 4: Developing a Successful Digital Marketing Strategy through Social Media

 

Enroll now Marketing for Startups

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