This course equips participants with essential tools for strategic planning and analysis. It explores how business leaders make strategic decisions to gain competitive advantage and adapt to a dynamic environment shaped by competition and PESTEL factors. Participants will learn how to assess internal and external environments, set strategic and financial objectives, and determine the most effective ways to achieve them.
Unit 1: Introduction to Strategy
Unit 2: Strategic Options for Competitive Advantage
Unit 3: External Business Environment Analysis
Unit 4: Internal Business Environment Analysis
Unit 5: Strategic Analysis – Internal Factors (Case Study)